Hospitality Sales Consulting

Turning 5 Minute Meetings Into 12 Month Revenue.

Hotel sales consulting for independent and boutique hotels ready to turn sales activity into consistent bookings.

FL Consultancy helps hotels convert sales trips, consortia partnerships, and new market entry strategies into actual bookings and measurable revenue.

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15+ years Luxury hospitality sales leadership across global hotel brands.

Founder-led Direct commercial strategy shaped around real operator constraints.

Trusted globally Independent hotels and luxury operators worldwide.

2x-4x

Sales Trip ROI

Hotels typically see a 2x-4x return on their trade show investment when sales trips are built around the right accounts, message, and follow-through.

+25%

Repeat Booking Growth

Hotels typically see 25%+ growth in repeat bookings when consortia memberships are activated with a structured advisor communication strategy.

3-5

New Market Agency Relationships

Hotels typically build 3-5 high-fit agency relationships within 90 days of starting a structured new market entry engagement.

Sales trips are not relationship exercises. They are revenue systems. Yet hotels invest between $20,000 and $80,000 annually across sales trips and consortia – and 80% of leads still go cold. The gap between investment and return is not effort. It is structure.

Strategic Services. Measurable Growth.

Structured programmes for hotels that want bookings, not just meetings.

Consulting and training across sales trips, consortia strategy, and new market entry for independent and boutique hotels that want measurable commercial results.

Sales Trip Playbook

A complete system to plan, pitch, follow up, and nurture – so every sales trip converts.

Align your team with clear goals and high-fit buyer targeting before the show
Stand out with a sharp pitch and qualify faster in every meeting
Follow up in 10 minutes and stay top of mind with structured re-engagement

Hotels typically see 40-60% more qualified leads, a 2x-4x return on trade show spend, and 25% of post-show leads converting to revenue.

Consortia Partnership

Turn your consortia membership into a consistent source of high-value bookings – not just a listing.

Identify and approach the right travel advisor partners within your consortia
Drive repeat bookings with a structured long-game strategy
Track performance and manage accounts for sustained results

Hotels typically strengthen ties with 6-10 high-fit agencies and see 25%+ growth in repeat bookings within one programme cycle.

Franziska discussing commercial strategy

New Market Entry Strategy

Identify, plan, and enter new markets with stronger positioning, sharper targeting, and better-quality partner relationships.

Identify and prioritise the right agencies and accounts for your target market
Refine your positioning and messaging for the right travel advisors
Build a structured go-to-market plan for earlier commercial traction

Hotels typically build 3-5 high-fit agency relationships within 90 days, with 20% faster lead-to-opportunity conversion and 30% pipeline growth within 6 months.

About Franziska

15 years in luxury hotel sales. Now I help others get the results I spent a career building.

I spent 15 years leading sales for Mandarin Oriental and The Set Hotels – opening new markets from scratch and building high-value relationships that drove 10-20% revenue growth year after year.

I stepped out of the industry, only to realize my heart never left. A season in SaaS and fintech taught me a lot, but I came back with fresh eyes and a sharper edge, ready to help hotel sales teams navigate today’s faster pace, higher targets, and relentless travel schedules.

What I don’t do is generic. I don’t leave your team with a folder of slides and a good feeling. I install a way of working – a repeatable system they can use at every sales trip, in every consortia conversation, and in every new market they enter.

15 years leading sales at Mandarin Oriental and The Set Hotels

New markets opened across Europe, Asia, and the Americas

Trusted by independent hotels and luxury operators worldwide

Franziska Lein, Founder & Managing Director, FL Hospitality Consulting

This is for you if:

You are a Director of Sales and Marketing or General Manager at an independent or boutique hotel with a small, talented sales team and no dedicated commercial coach.

You are facing at least one of these right now:

A major sales trip or trade show is coming and you want your team prepared, not just present

You are entering a new market and need the right agency relationships built fast

You are enrolled in a consortia programme but it is not generating the bookings it should

If you recognise this, the gap is not effort. It is structure.

Results & Testimonials

“For me, it was a gamechanger. I realised I could no longer just list the strengths of our properties and hope for the best.”

Carol Margret Ackenheil, Hotel Manager, Quellenhof Luxury Resort Lazise

“She has always stood out as one of the best sales professionals I’ve had the pleasure of working with. The team loved not only the new skills and knowledge they gained but also the way she delivered it.”

Flavia Ercoli, Director of Sales and Marketing, Six Senses

“The training was incredibly useful and really helped us approach client interactions with more confidence and ease. Our site inspections have become much more personalised and focused on the client’s specific needs.”

Sales Manager, Six Senses Ibiza

Case Study Video

Muted autoplay where supported.

A 5-star resort doubled their confirmed bookings within one week of completing a Sales Trip Playbook programme.

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